El Sueño was founded in 2021 by two friends, Paul Hayes and Nav Grewal
History & Heritage
El Sueño Tequila is a relatively new brand with a clear mission: to offer high-quality, authentic tequila at an accessible price point. While it doesn't have centuries of history like some of the older tequila houses, it's built on a foundation of deep agave knowledge and a passion for the spirit. Here's what we know about its history and heritage:
Founding Story
El Sueño was founded in 2021 by two friends, Paul Hayes and Nav Grewal, who shared a love for agave spirits. After working with agave in Mexico for over 16 years, they were frustrated by the poor quality of most affordable tequilas available in the UK. They also had concerns about undisclosed ingredients in some lower-cost brands.
Production and Distillery
El Sueño works with experienced tequila producers in Mexico who have a long history of agave cultivation and tequila making. This allows them to draw on generations of expertise.
Traditional Methods
El Sueño emphasizes traditional production methods, including:
Horno ovens: For cooking the agave piñas.
Tahona wheel (in some expressions): A traditional stone wheel used for crushing the cooked agave
Small batch production: This allows for greater control over quality.
Emphasis on Natural Ingredients
El Sueño is committed to using natural ingredients and avoiding unnecessary additives. This is important to them, especially given the concerns that one of the founders had about undisclosed ingredients in other brands.
Focus on Accessibility
A key part of their heritage is their commitment to making quality tequila accessible to everyone, not just those who can afford high-end brands.
El Sueño is a Mixto Tequila
El Sueño tequila is made from 70% Blue Weber Agave and 30% Piloncillo, a natural Mexican cane sugar. It's also made with volcanic spring water from the distillery.
Tasting Notes
El Sueño Blanco
AROMA
The dominant aroma is fresh, cooked agave. This presents as vegetal, with slightly sweet and sometimes earthy undertones. You'll likely detect bright citrus aromas, such as lemon, lime, or grapefruit zest. This adds a refreshing and zesty quality. subtle herbal notes, which can vary from grassy to slightly peppery. These hints contribute to the complexity of the aroma.
APPEARANCE
Crystal Clear
PALATE
El Sueño Blanco is known for its clean and crisp taste. The agave flavours are prominent but not overpowering. The citrus notes from the aroma translate well to the palate, providing a refreshing and zesty character. A subtle peppery or spicy kick is often present, especially in the mid-palate. This adds a pleasant warmth and complexity.
FINISH
The finish is Floral and Citrus
El Sueño Gold
AROMA
You'll likely detect sweet cooked agave notes as the base.
The bourbon barrel aging (2 months)contributes aromas of caramel and vanilla, adding a layer of sweetness and warmth.
Some subtle fruity notes, perhaps hints of tropical fruit or pineapple.
APPEARANCE
Light Golden Hue
PALATE
The taste follows the aroma with a smooth, slightly sweet entry. Caramel and vanilla notes are more pronounced on the palate, giving it a rounder and richer mouthfeel compared to a Blanco. The agave flavour is still present, though it's tempered by the sweetness and oak influence.
A gentle peppery or spicy note might emerge in the mid-palate, adding a bit of complexity.
FINISH
The finish is generally smooth and warm, with the sweetness and oak notes lingering. is not as long and complex as an aged Añejo but offers a pleasant warmth.